Why This Role Exists

Pophaus builds always-on social presence for CPG and DTC brands. The daily content, the campaign moments, and the photography that holds it all together. We're looking for a hands-on Art Director who can own the visual world of a brand across social, shoots, and content systems, and keep quality high at the pace social demands.

This is not a conceptual-only role. You will make visual decisions, guide execution, and set the look of brands people see every day.

Core Responsibilities

Always-On Social Direction

• Own the visual direction of always-on social content across Instagram, TikTok, and emerging platforms
• Build and maintain content pillars, visual systems, and templates that keep a feed cohesive without making it repetitive
• Direct the look and feel of daily and weekly content so it feels native to the platform, not adapted to it
• Keep brands visually current by evolving formats and treatments as culture and platform behaviour shift

Photography and Studio Direction

• Direct the visual approach for product, lifestyle, and studio shoots built for social
• Build moodboards, shot lists, and layout direction ahead of every shoot
• Lead on-set creative direction alongside photographers and stylists
• Plan shoots for volume, capturing content that stretches across a full calendar rather than a single post

Social Campaign Direction

• Set the visual direction for social campaigns from concept through delivery
• Translate a campaign idea into a full asset system across feed, story, short-form video, and supporting channels
• Keep campaign and always-on content in the same visual language
• Guide motion and short-form video direction for social, hands-on or directed

Content Systems and Oversight

• Guide visual systems for social graphics, templates, and email design
• Review and elevate layout, typography, hierarchy, and composition across everything that ships

Collaboration and Feedback

• Work closely with the Creative Director, Designers, Photographers, Editors, and Social team
• Give clear and decisive feedback that teams can execute quickly
• Support pre-production and on-set creative when needed

Required Experience

• 5+ years as an Art Director or Senior Designer with ownership over visual direction
• Strong experience working with CPG or DTC brands
• Proven background in: social content direction and always-on visual systems; product and lifestyle photography direction; studio and on-set creative direction; social campaign direction; email design systems; motion design direction, hands-on or directed
• Agency experience or equivalent fast-paced creative environment
• Strong understanding of North American consumer brand aesthetics

Bonus Experience

• Some social campaign strategy experience, shaping the idea and content plan behind a campaign rather than only executing the visuals
• Experience using Gen AI tools for concept exploration, visual references, or creative iteration
• Familiarity with AI-assisted workflows in creative production

Tools

• Adobe Creative Suite including Photoshop, Illustrator, Lightroom, and After Effects
• Figma
• Ability to work independently with minimal oversight

What Makes Someone a Strong Fit

• Strong visual taste and a real point of view on what good social looks like
• Ability to move fast and make decisions without overthinking
• Comfortable directing both a polished campaign and a same-week content drop
• Agency-ready and execution-focused

Not a Fit

• Portfolio-only or conceptual-only creatives
• Slow or process-heavy operators
• People who need constant direction

How to Apply

Please share:

• Portfolio showing social content, photography, campaign, and motion work
• Brief note on your experience with CPG brands and social content
• Current location and availability

Compensation and Benefits

• Salary: $80,000 to $90,000 CAD annually, based on experience and skill level
• Performance-based growth opportunities
• Paid vacation and statutory holidays
• Hybrid work environment with in-person collaboration for shoots and key projects
• Opportunity to work on high-impact creative for leading CPG and DTC brands
• Creative ownership and visibility across major client accounts
• Fast-moving agency environment with room for growth and expanded responsibility

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