Blog

Navigating the ever-evolving landscape of social media can feel like traversing a shifting desert – particularly when organic reach dips lower than a camel's knees. But fear not, intrepid brand builders! This comprehensive guide unveils the secrets to reclaiming your digital territory and skyrocketing engagement on TikTok and Instagram in 2024.

Discover effective pre-launch social media strategies for CPG brands to create excitement, engage audiences, and maximize launch impact.

In the modern digital realm, where social media platforms reign over consumer lifestyles, influencer marketing has emerged as a formidable weapon for brands to establish connections with their desired audience. As we step into 2023, the significance of influencer marketing has soared to new heights for consumer packaged goods (CPG) brands. This blog embarks on a journey to unveil the indispensability of influencer marketing for CPG brands and how it paves the way for effective engagement with the influential Gen Z demographic.

The beverage industry is witnessing a dynamic shift as consumers prioritize their health, seek sustainable options, and crave personalized experiences. As we step into 2023, it's crucial for businesses to understand the evolving landscape of consumer packaged goods (CPG) and stay ahead of the curve. In this blog, we'll explore the top beverage trends to watch out for this year, ranging from the rise of non-alcoholic and low-alcohol options to the growing demand for sustainable practices and immersive experiences.

Even from birth we love color, shape, symmetry, and form.‍This only increases as we get older.‍Over the course of any day, we’ll spend hours looking at websites, online retailers and magazines. We pour over Instagram posts and Snapchats showing beautiful people with eye-catching fashions and products.‍Good photography captures every moment.‍A good photographer can uses shadow and light to highlight your products, your new clothing line, other designs.

If you’re in the market for product photography services, you may have noticed a wide range of estimated costs from photo studios. It’s true, product photography pricing can be intimidating, especially if it’s your first time negotiating rates with a professional studio. But there are a lot of reasons why that product photographer you’re looking at charges more than those college students, freelance photography services, or that friend with a camera phone. We’re gonna look at some of the real costs of expert product photography, as well as what you should consider before your next (or first) product photography purchase.

Image optimization is a crucial part of any Shopify store’s success plan. Images use more bytes than text, so Shopify image optimization is a key component to web performance and SEO (search engine optimization)planning. To help you determine the best ways to optimize your Shopify images, we’ll discuss why it’s so important for ecommerce. Later, we’ll discuss Shopify optimization techniques to help you win more customers.

Nothing highlights an exceptional product like brilliant product photography. If you have a product to sell, you’ll want to start looking into getting attention-grabbing photos for your ecommerce,advertising, social media, menus, and other marketing tools. So, how do you go about your search for the best product photography studio in Toronto, you ask an excellent question!