Fragbuy

Fragrancebuy, one of North America’s top online fragrance retailers, partnered with Pophaus to elevate their digital presence across email, website, and social. Faced with the challenge of showcasing a massive product catalog, we implemented a unique AI + photography-led approach that brought visual consistency and premium branding to life across all platforms. On email, we rebuilt their flow system from the ground up and introduced bold, high-converting campaign designs tailored to their voice. On social, we moved beyond standard UGC and leaned into relatable, seasonal storytelling, creating content that mirrored how real people actually shop for scent.