38Tera

When two of the biggest names in nutrition science launch a new gut health brand, the content can't just look good. It has to hold up to scrutiny. Simon Hill and Dr. Will Bulsiewicz came to Pophaus ahead of launching DMN, their new product in the gut health space. They needed a partner who could build beautiful, scroll-worthy content without compromising on the compliance and research integrity their audience expects. We built the social strategy from the ground up, anchored around their ICP: women aged 35 to 50 who care deeply about what they put in their bodies. From there, we activated a layered creator mix of licensed RDs, gut health experts, and lifestyle creators to fuel an always-on content engine that felt credible, relatable, and on brand.